As a System & Integration Specialist, I work with entrepreneurs and small business owners to help them streamline their online processes so they can focus their valuable time & energy on growing their business.
Part of being an online business owner (or any business owner for that matter) is knowing what you excel at and what holds you back.
YOU are at your best when you are in your ‘Zone of Genius’ doing the things that excite you and move your business forward. Everything else drains your excitement and slows your progress. And those are the areas where you are best served to seek support.
You should be spending your time focusing on what you do best - writing, creating, coaching, speaking (whatever that might mean for your business).
You shouldn’t be spending your time on things that zap your energy and focus. And for many, that means the ‘techy-logistic stuff’ - marketing automations, system set-ups, integrations, content management, etc.